Amazon-SEO: The end of the product description
It seems Amazon is tweaking the product detail pages once again. As always, with the goal of offering customers a better shopping experience. The commercial giant constantly comes up with something new: Sometimes bullet points disappear, the search algorithm is updated or there is a whole package of new guidelines. However, sellers and vendors are rarely informed proactively. Often it is only when you lose your ranking or try to upload in vain that you notice that there are new rules for the Amazon SEO. This time it seems that Amazon is going after product descriptions.
HINTS TOWARDS THE END OF THE PRODUCT DESCRIPTION ON AMAZONAccording to our observations, there are some indications that the product description will soon become history:
- When uploading A+ content, some of our customers' product descriptions were overwritten.
- The online giant has been prohibiting the use of HTML in the product description for some time, but uploading it has been tolerated so far. This is no longer possible for vendors. Instead, Amazon Vendor Support recommends the use of A+ content.
- On amazon.de the product description currently appears above the A+ content. In the Amazon Shopping App, it was pushed under mobile A+ content some time ago.
- Since the beginning of 2018, the use of A+ content has been free of charge for vendors. In 2019, sellers with a brand registered in the Brand Registry also received free A+ content. Until then, they could only use Enhanced Brand Content, which was somewhat more limited than A+.