Upon working with us, Electrolux recognized that their internal stakeholders had varying degrees of knowledge about Amazon. As the Amazon experts, we developed an entirely new way of working with our clients in order to help pass on our knowledge and bring them up to the expert level as well. We worked to offer Electrolux a personalized Vendor Academy that would serve as a concrete teaching tool for both current employees as well as for onboarding new employees.
The Amazon cosmos is extremely complex, so to help Electrolux master the main topics, we developed learning materials with personalized topics.
We held 18 live sessions in two time zones and even helped Electrolux to develop an internal learning academy with complimentary promotional materials. All the sessions were recorded, so that every participant had the opportunity to re-watch it at their own convenience.
The Electrolux Vendor Academy consisted of a combination of pre-reading materials, live sessions and practical workshops on the topics of Amazon Content, Search Advertising, KPIs & Reporting and Deals.
This was a completely new project for FACTOR-A/DEPT® and a new concept for Electrolux. With over 1400 slides, more than 900 minutes of live streams and more than 200 international participants each week, FACTOR-A/DEPT® helped electrolux to build a foundational company-wide Amazon knowledge base.
Overall, the Electrolux Vendor Academy, created by FACTOR-A/DEPT® provided on-the-spot knowledge transfer to the employees of Electrolux in each of the live sessions, but also allowed us to create an internal learning platform that Electrolux can continue to use to educate their employees.
Amazon is a fast-evolving and complex world that requires a thorough understanding in order to be leveraged fully. In order to tackle this challenge, building a knowledge base needs to be done in an efficient and structured manner.
The Vendor Academy provides a full understanding of the Amazon world and tackles the following topics: Amazon as a new cosmos, Content Optimization, Search Advertising and Amazon Performance. We developed an Academy specific to Electrolux, keeping in mind their specific Amazon business needs.
The Vendor Academy is extremely flexible. We align constantly with the company to ensure that all participants have access at times that are convenient for them. We create tailored workshops, specific to the company’s needs and offer global training over many different time zones.
We also offer only the most up-to-date information as our experts create and update the learning materials with only the most current information that will improve the competitive positioning of each business that participates. Completing the certifications can be embedded into other considerations, for example, HR can incentivize the completion of each level for its employees.
E-commerce usage is soaring and, more specifically, Amazon usage.
Building up a knowledge base within an entire company is the best way to maximize engagement as a team and, therefore, achieve well-rounded success in every aspect of Amazon. This knowledge should be consistent across the entire company and applied through a centralized approach.
The Electrolux Vendor Academy did just that – ensuring a uniform transfer of knowledge from our experts to every participant from Eelectrolux with the most up-to-date Amazon information and transparent, flawless communication across the board.
A combination of pre-reading materials, learning videos and online sessions, packed full of expertise and informative, practice-oriented workshops make up the Vendor Academy methodology. In order to incentivise high quality completion of each level, participants must successfully complete a quiz in order to move on to the next level.
This structure is quite flexible and can be adjusted based on the needs of the brand taking part in the Academy. We provide a selection of topics for the academy content, from which the brand can choose areas of interest and then define the levels accordingly.
The content of the academy is split into the following topics:
Each topic is covered on a level-by-level basis. When participants complete a level, they receive a certification to monitor their progress. With successful completion of all levels, participants have the knowledge to achieve performance excellence on Amazon.
The levels span from Basic, to Advanced and Expert.
The Basic Level serves as an introduction to the most important Amazon basic concepts and can occur in the form of just pre-reading material or a combination of pre-reading and live sessions, depending on needs.
The Advanced Level takes a deeper dive into these important Amazon topics with some personalized focus areas to specifically grow your Amazon business. This level, in combination with the basic level, is highly recommended to build a strong foundation.
The Expert Level is made of expert sessions that take an even deeper dive into personalized focus areas and includes a live analysis of specific challenges.
We created a quiz for each level of each section to ensure that the participants have obtained the core knowledge from that section and are ready to move on to the next (see Indicative Roadmap above).
For Electrolux, the quizzes were made available through Google Forms and then adapted to Cornerstone, the Internal Learning Management System used within Electrolux for employee education after the initial run of the Vendor Academy.
This system includes personal profiles for each participating employee as well as badges for successful level completion to monitor progress.
The Vendor Academy was flexibly built by FACTOR-A/DEPT® in collaboration with Electrolux in order to make it a tool that Electrolux can continue to leverage for years to come. In addition, the Academy covers fundamentals that will remain relevant over time and can be easily updated as changes in Amazon develop.
Vendor Academy adapted to Cornerstone, the Electrolux Internal Learning System
The layout of the Vendor Academy* was carefully crafted to help Electrolux accomplish its specific goals for its Employees’ Amazon knowledge.
*The following details are specific to the ELX Academy and are likely to vary by brand
Advanced & Expert 4-hour sessions that consist of the following topic content
Amazon strategic overview
Operational Basics and Insights
General comparison of distribution models (Seller, Vendor, Hybrid)
Amazon ways of working: internal transhipments, cross-border sourcing
Automated pricing: internal and external mechanisms
All revenue influencing factors of Amazon data
The development of the Electrolux Vendor Academy left not only the participants, but also the experts who created it with a new level of Amazon knowledge.
The first of its kind, the Vendor Academy became a framework for knowledge transfer both from FACTOR-A/DEPT® to Electrolux, and also internally within Electrolux.
The Vendor Academy was built by FACTOR-A/DEPT® in collaboration with Electrolux specifically for Electrolux and it proved to be an extremely valuable tool for both parties.
It began as an interactive, flexible 6-month program for Electrolux employees around the world. It then became a fixture in their internal Learning Management System.
The Academy proved to be an extremely valuable tool for Amazon knowledge transfer and has paved the way for many future brands to obtain the fundamental Amazon knowledge they need for success.
Can be applied to many time zones and used by employees whenever it is convenient for them
Live sessions and quizzes keep participants engaged throughout the entire duration of the academy
Built with Electrolux to ensure the academy covers exactly what they needed to achieve their goals
The majority of the material covers the foundational information about Amazon and, with small updates, is relevant and applicable over a span of many years
Sebastian Gilles is Principal in the Strategy Consulting division at factor-a and is responsible for the further development of our strategic consulting services and data-based consulting products. Before joining factor-a at the beginning of 2020 to help numerous large manufacturers develop the right e-commerce and Amazon strategy, Sebastian founded two start-ups in B2B e-commerce and SaaS and worked in the digital and strategy consulting division at Accenture and BCG.