factor-a becomes part of Dept
Cologne-based agency embedded in entrepreneurial service model composed of 15 top digital agencies in ten countries
- Amazon specialist factor-a continues growth through international Digital Agency Dept
- Laying out first international e-commerce and media axis from a digital business model
- Cologne based agency embedded in entrepreneurial service model composed of 15 top digital agencies in eight countries
At the cutting edge of Amazon servicesContrary to classic agency models, factor-a stems from clients’ requests in the platform era: the challenge for manufacturers on Amazon and emerging platforms. They face a tech-driven ecosystem with new features and restrictions emerging on an almost daily basis. Brand manufacturers are struggling for visibility in Amazon’s powerful product search, managing new ad campaign options on Amazon as well as their vendor relationship to the player. At this point, factor-a brings in a thorough data-driven understanding of trade and media business on Amazon, eye-level relationships and native software tools. As a spring-off from a digital business consultancy back in 2015, factor-a quickly found the key to success for rankings on Amazon, running search engine marketing and producing content: Its developer team of 10, led by experienced chief technology officer and co-director Dominik Bors, translates operational experience into software-as-a-service solutions for Amazon vendors. Amongst these are the all-in-one software factor-a suite and its prize-winning AMS automation software amabid. Marc Aufzug and Dominik Bors will continue their entrepreneurial commitment in the future, by taking shares in Dept.
About Dept:Dept is an international digital agency, headquartered in Amsterdam. One agency uniting creativity, technology and data. Helping clients reinvent & accelerate their digital reality by creating experiences that people want and businesses need. With factor-a and Yourposition on board, the agency now employs a staff of 900, turns over more than 100 million Euros and is operating out of ten countries in Europe and the US. http://www.deptagency.com
About factor-a:factor-a, part of the Dept, advises brands and manufacturers on all operational questions in the Amazon environment and helps them shape their business on the platform, providing support in everything from increasing turnover and brand marketing to quality and relationship management, using a custom-developed software solutions running on Amazon data. The international team includes native speakers of all major European languages and runs continent-wide campaigns for household names such as Sony, BIC, Montblanc, Fissler, and Ravensburger. The factor-a team of 100 is based in Cologne; find out more on https://www.factor-a.de/. The press release is available for download here: Press release factor-a 28.05.2018 You can find the press release of Dept here.
______________________________________________________________________________________________________Hi, we are Dept - an international digital agency of 1000 experienced thinkers & makers. One agency uniting creativity, technology and data. Helping reinvent & accelerate your digital reality by creating experiences that people want and businesses need. www.deptagency.com