Despite the general post-pandemic return to offline shopping, a big number of consumers are still shifting to online purchases when it comes to consumer electronics, and this is the key driving factor of this industry’s e-commerce market.
According to The Business Research Company, the global consumer electronics e-commerce market size in 2021 was $473.21 billion. As customers’ confidence in buying online high-value products, including electronics, is growing rapidly, the number of online shoppers is increasing as well. Therefore, the value of the electronics e-commerce market is only expected to go up, but not slow down. In just five years, it is expected to grow to $825.39 billion at a compound annual growth rate of 11.2%.
As the largest e-commerce retailer by online revenue in the world, Amazon has ended 2021 with $131.01 million in e-commerce net sales, nearly 40% of which were made of consumer electronics with a $44.4 million share.
To make sure your brand develops and grows along with the market and customer needs, we use our years of experience working with consumer electronics brands and help you stay on track and achieve impressive results.