Sponsored Ads are made up of Sponsored Brands, Sponsored Products and Sponsored Display Ads on Amazon. Benefits include:1) The ability to make products more visible because they are placed where customers are likely to see them2) These Ads help you to enhanceyour sales, by driving potential buyers to your product page when they are looking for similar products3) The ability to control your costs through the CPC feature by setting a budget and bidding exactly what you want to bid per click and pay only when shoppers click on your ad4) A business can track a variety of metrics trough Sponsored Ads, providing an accurate picture of the impact that Amazon Ads have on sales and profitability