Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the most innovative and fastest growing online marketplace can be a tough terrain to navigate. Coming out on top requires expertise and developed state-of-the-art tools in product data and content; as well as expertise in Amazon advertising, account handling and sales excellence.
In this live session we gave you the opportunity to hear valuable insights from our experts, on how to grow your audience, boost sales and gain a sustainable market share on Amazon. We will introduce the opportunities that brands have for analyzing their relevant Amazon categories through content, advertising and data in order to make the right strategic decisions for the year ahead. Nils Zündorf our Managing Director shares his knowledge on Amazon Advertising. Delving into how brands can be more strategic when it comes to determining investment levels, creating strategic ad campaigns and utilising the tools at a brand’s disposal in order to achieve their goals in the next year. Katharina Lurz, our chief content editorial expert, explained the capabilities of SEO and why optimising your content product pages will help increase sales conversions.We at factor-a offer a number of services to support all businesses on Amazon and you can find out more via our homepage
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