The online giant is working hard to become the marketplace with the largest range of home & living products. The category Kitchen, Household and Living was one of Amazon’s strongest sales drivers in the first half of the year, with sales of EUR 2.09 billion in Germany.
Anyone who wants to successfully exploit Amazon’s market power needs an individual strategy. It should be based on a sound market analysis. However, Amazon is a black box in many areas. For e-commerce decision-makers, it is a great challenge to obtain meaningful data on their product category. Tech agencies like factor-a, which specialize in Amazon market analyses, solve this problem.
This report illuminates a part of the category kitchen. The segments pot sets and steak knives are analysed. It shows examples of what our data and consulting product Sprint Zero makes possible.